About LPL

LPL was founded with a pioneering vision: to help entrepreneurial financial advisors establish successful businesses through which they could offer independent financial guidance and advice. Today we provide an integrated platform of proprietary technology, brokerage, and investment advisory services to over 14,000 financial advisors as the nation’s largest independent broker/dealer,* making us a leading distributor of financial products in the United States. In addition, we support over 4,000 financial advisors with clearing services, advisory platform, and technology solutions.

Even as our firm has grown over the years, we remain singularly focused on helping financial advisors to manage the complexity of their investment practices so they can better serve their clients in achieving important financial goals. Our open-architecture platform provides our customers with access to thousands of commission, fee-based, cash, and money market products manufactured by hundreds of third-party product sponsors.

Our customers

For more than 20 years, the LPL Commitment Creed has been central to our culture and reflects our firm’s singular focus on serving the customer. Our 3,000+ employees in Boston, Charlotte, and San Diego come to work every day focused on living this commitment.

Though LPL was originally established to serve the independent advisor, today we serve the following customer groups:

  • Independent Advisor Services supports more than 14,000 independent and registered investment advisors.
  • Institution Services supports financial advisors at approximately 700 regional and community banks and credit unions. Additionally, Institution Services provides clearing services to approximately 4,000 advisors affiliated and licensed with insurance companies through a unique outsourcing arrangement.  

We tailor our programs and services to the diverse needs of our customers, enabling them to remain focused on understanding and pursuing their clients’ needs.

* As reported in Financial Planning magazine June 1996-2020, based on total revenues.

Working with an Advisor

With increasingly complex financial markets and longer life expectancies, working with an investment professional is more important than ever. One of the most important decisions you can make is to seek the advice of a trusted, qualified advisor. For this important partnership, you need a trained professional who sees your total financial picture-someone who can help you define your life goals, establish the right financial plan, provide strategies focused on your needs, and help you stay on track.

At LPL, we understand the important role a financial advisor can play in managing your total financial life. That's why we provide our financial advisors with the tools they need to help you pursue your goals. When you choose an advisor supported by the vast resources of LPL, you can be confident that your advisor will have access to independent research, state-of-the art technology, innovative investment tools, and the exceptional support that allow your advisor to devote his or her full attention to your needs and objectives.

Why Use an LPL Advisor?

Over the past decade, financial advisors backed by LPL have become a leading source of objective advice for accumulating and managing personal wealth. As experienced financial professionals, these advisors possess an average of 10 years of industry experience when they partner with our organization. With thousands of LPL advisors to choose from nationwide, you can identify and interview more than one advisor in your region before choosing one with whom you feel most comfortable. While advisors aligned with LPL come from different backgrounds and offer different types of expertise, they all have two things in common: they're backed by a market leader and they're 100% committed to helping you achieve your long-term financial and life goals. This means that when you invest with an LPL advisor, you can benefit from:

  • Objective guidance and advice - With access to leading independent research, your LPL advisor can help you make informed, objective decisions.
  • Investment choice and flexibility - LPL does not offer any proprietary products, so your advisor can help you choose investment products and strategies from many of the nation's leading investment managers.
  • Holistic approach to life planning - No matter where you are in life-just getting started or winding down a successful career-you have goals and dreams. Your advisor engages you in an ongoing conversation about your needs, goals, and objectives to create the life plan that's right for you.
  • Convenient account access - You can manage your account online anytime, day or night, from the convenience of your own home or office. In addition, easy-to-read account statements keep you informed of account activity and performance.
  • Passion for providing independent advice - LPL Financial advisors offer tailored strategies designed to address the needs of your life goals and financial growth. Our advisors base their success upon helping their clients by tapping into our vast resources to provide the objective advice you need.
  • An independent investment partner - Your LPL advisor more than likely lives and works in your community. And because your LPL advisor cares as much about your personal satisfaction as the performance of your portfolio, he or she serves as a true partner to help you live the life you desire.

For more information, please visit https://lplfinancial.lpl.com